Apple All Set to Include Online Betting Apps in its App Store

Apple App StoreA shock wave ran through the online gaming fraternity when Apple removed all the apps of major online gaming sites across Europe and the globe. The affected parties include big names such as Ladbrokes, Paddy Power, Coral, Betfred and William Hill. This created a huge uproar among the players. Luckily though Apple has resolved the issue and the apps of respective companies are back on the store and are working just fine!

Admin Error

According to an eGaming review, the online gaming apps suddenly stopped working and displayed an admin error whenever players tried to access it.

The reason cited by Apple for ceasing the service was that the gaming licenses of these players were not submitted to the company as per request. The confusion, however, has been resolved by Apple.

The Reason

According to inside sources, a change was made in the UK regulatory framework on 1 November 2014. As per the new rule, all the online gambling sites were required to obtain licenses from the UK Gambling Commission in order to ensure that their apps run on the app store.

After a meeting with the gambling commission, Apple gave a three week window to all the operators to submit their licenses failing, which would result in omission of the app from the App Store.

The deadline expired last Friday resulting in these apps ceasing to work. Apple, however, only restricted the app of companies and not their entire portfolio.

The restriction of the entire portfolio would have meant that the whole product based apps would stop working. However, with apps not on the scene, websites did suffer a little since the mobile app usage is still considered a small portion of the total gamers.

The fact that only 10% to 20% of the total games are supported on mobile platform acted as a boon to these online casino players.

Apple Sticking to its Guns

This is not the first time Apple has stuck to its guns when it comes to app policies and compliance related matters.

With the reinstatement completed in one single day, game makers can heave a sigh of relief. There is also the fact that the weekend football fixture means that an increasing number of players will try to use the app in order to bet on football.

With other major leagues starting, this will be a welcome relief to most vendors. But with Appleā€™s record, there is very little to believe that the company will let these gambling websites get away without proper license.

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