Betting operator 1xBet are marking a significant African expansion after it was announced that they have earned a licence to operate their sports betting products in Nigeria.
The licence, which has been awarded until 2024, is a further strengthening of its African presence, which builds on their long-term support for Nigerian football as well as their status as official sponsors to Africa’s leading football organisation, the Confederation Africaine de Football (CAF).
The licence was awarded by the National Lottery Regulatory Commission (NLRC) and it means that 1xBet will become one of the biggest operators in the Nigerian sports betting market.
In a statement announcing the licence award, the firm said that they were bringing considerable football betting experience to the Nigerian market:
“Therefore, we not only offer Nigerian fans a wide range of betting options, but also a sense of involvement in the victories of their favourite teams. Football fans can be sure of 1xBet, where they always have a winning chance alongside their favourite clubs.”
1xBet claim to offer betting on more than 1000 events every day, spread across 60 sports, and they will now be able to offer their betting products across all state and local government jurisdictions in Nigeria. The Nigerian licence also represents an expansion of their existing operations in Africa, which include the betting markets in Zambia, Burundi, Cameroon, Senegal, DR Congo, Uganda and Senegal, many of which are growing rapidly.
The company also said that it was committed to promoting safe and responsible gambling and would be taking measures such as implementing customer spending limits to support this. They also said that they would be taking an active role in working with regulatory authorities in this area.