Premier League club Aston Villa has announced that its main partnership with the online betting site W88 will come to an end at the end of the current campaign. Used car site Cazoo has been named as the new front of shirt sponsor for the Midlands club.
The W88 partnership had been the club’s third principle partner in the last three years, and its third with a betting brand, following deals with 32Red and Unibet. But according to the club, the deal has now reached its natural end. And the switch to Cazoo means that the Premier League side will not be featuring a gambling logo on the front of its shirt for the first time since 2016.
Speaking about the changes, a Villa spokesperson thanked W88 and explained that the changes would take effect from the end of the current season:
“Aston Villa can confirm that the Principal Partnership with W88 will end following the completion of the 19/20 season. The online betting and gaming site’s deal saw them appear on the front of all first-team kits during the 2019/20 season and their partnership with Aston Villa will come to its natural end. The club would like to thank W88 for their support over the past 12 months.”
Villa are set to continue to use W88 branded shirts until the end of the 2019/20 season as both parties had agreed a short-term extension to the sponsorship arrangement, as a result of the suspension of football in the ongoing global health pandemic.
At the time of its signing, the Chief Commercial Officer for Villa, Nicola Ibbetson, described it as a record-breaking commercial partnership for the club, coinciding with its promotion to the Premier League. But they will now be replaced by Cazoo, which has agreed a multi-year deal.
The Cazoo logo will be prominent on the playing kits and training wear across all the club’s men’s and women’s teams. Speaking about the new deal with Cazoo, Ibbetson said they were proud to be working with one of the fastest growing companies in the UK.
The extent of the gambling industry’s involvement with English football has been a cause of controversy in recent months, as the gambling industry has come under fire on a range of fronts, including marketing practices and underage gambling.