Leading UK gambling company Bet365 will be shutting down its German online casino site at the end of December. The firm has also warned its affiliates to end their German-related promotions.
Reports say that Bet365 have warned affiliates through email that all promotions related to the non-sports betting products on the German site will have to end by December 30. But the company confirmed that the Austria-based online casino would continue to operate.
It is believed that the firm is getting ready to adjust to upcoming changes to gambling regulations in Germany. New rules are due to become operational at the start of January, and in the build up to this date, the state of Hesse has told operators that they will need to apply for new licenses. Part of that process involves operators closing down their German-facing operations, which explains the Bet365 action. At the time of the deadline date announcement, the German authorities warned that any company that failed to comply with the new regulations would be prosecuted.
The temporary online gambling regulations will come into effect on January 1, 2020, although they are considered to be a stopgap measure pending a new nationwide framework for regulations. That is not expected to be in place until midway through 2021.
In preparation for the new rules, there has been a great deal of upheaval in the German gaming sector. Earlier in the year, all payment service companies operating in Germany came under pressure to cease accepting all transactions associated with certain online gaming sectors. As a result, one of the world’s leading online banking operations, PayPal, closed down all online casino payment services in the country.
Bet365’s action is a sign that the company is determined to continue its growth and is not resting on its laurels at the end of a month in which it recorded a 9.7% year-on-year increase in revenue.