Funding Boost for Gambling Support Group

A leading gambling support group that works to promote safer gambling and more support for those affected by problem gambling, has received a financial boost.

The Safer Online Gambling Group (SOGG) announced that it has received approval for an application for funding of £40,000 that it hopes to use to develop digital tools. SOGG say that they intend to use these digital tools to work on preventing problem gambling behaviour and that they are hoping to be able to launch the first digital solution within three months.

The financial backing comes courtesy of the Inclusive Recovery Fund, through UnLtd, in partnership with Comic Relief along with the Department for Digital, Culture, Media and Sport (DCMS).

In addition, SOGG has also been working closely with Entain, the company formerly known as GVC Holdings, the owner of the Ladbrokes Coral Group, as part of its ongoing ‘Changing for the Bettor’ campaign in the UK.

SOGG is a non-profit organisation that was set up in 2019 and that has been heavily involved in campaigns on a number of gambling related issues, including the lowering of Fixed Odds Betting Terminal stake limits and the introduction of the new NHS problem gambling clinics.

Speaking about the funding, SOGG Director Adam Bradford said that it would help them to better evaluate and improve their work to support those suffering from gambling addiction using a variety of digital tools, and emphasised what it meant to him personally:

“I know first-hand just how devastating the effects out of control online gambling can be on the wider family. This funding will help us make a huge difference where individuals are showing signs of problematic gambling.”

Of the £4.75 million in grants available from the UnLtd and Comic Relief’s Inclusive Recovery Fund, around 72% went to social organisations such as SOGG who have first-hand experience of the issues they deal with. UnLtd is a company that finds and funds social entrepreneurs in the UK, providing them with both support packages and assistive funding contributions.

The Chief Executive of UnLtd, Mark Norbury, said that his group had been astonished by the quality and number of applications for help from the fund, which he said demonstrated a clear and ongoing funding gap for high-potential social entrepreneurs, encompassing a wide breadth of causes, communities, sectors and venture groups. He added that the organisations funded in the current round, including SOGG, will be at the forefront of efforts to bring hope and optimism to the New Year, as the UK reaches the next stage in the fight against coronavirus.

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