Betting industry charity organisation GambleAware has announced the launch of a new UK-wide campaign that will be aiming to raise awareness of the various treatment options that are available for individuals who access the National Gambling Treatment Service.
The campaign will be promoted through a variety of digital media platforms, as well as in pubs, GP surgeries, publications relating to health and on radio from now until the end of March.
Speaking about the campaign, the CEO at GambleAware, Marc Etches, said that it was part of the organisation’s work with the NHS and other relevant public and voluntary bodies, to ensure that there was a framework in place to help those with gambling-related problems:
“It is vital that people know where to get help and support for gambling harms, whether they are gamblers or family members of gamblers. By raising awareness of the National Gambling Treatment Service, we are encouraging members of the public to get earlier help in order to prevent and treat gambling harms.”
The new GambleAware campaign has been informed by the experiences of people who have dealt with problem gambling and will focus on promoting the message that help is widely available. It will also aim to raise awareness about the range of available gambling treatment amongst care staff, including GPs and nurses, empowering them to help point those affected by gambling harm in the right direction.
The campaign was praised by the former Chair of the Royal College of General Practitioners, Clare Gerada, who said that in her experience, GPs wanted to play a role in helping people to get the right treatment. She added that the campaign, which also encouraged people to use the National Gambling Helpline was a vital step in helping to ensure that people accessed the help that they needed.